Privacy Policy (GDPR Compliant)

Effective Date: 12-Feb-2026

This Privacy Policy explains how Luv Crafts ("we", "our", or "us") collects, uses, and protects your personal data when you visit our website or make a purchase.

This policy complies with the General Data Protection Regulation (EU) 2016/679 ("GDPR").

1. Business Information

Luv Crafts
Registered in The Netherlands
Business Address: Rijswijk
Email: support@luvcrafts.com
Chamber of Commerce (KvK): 99657228
VAT Number: NL005400268B93

2. What Personal Data We Collect

a) Information You Provide

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via third-party providers)

b) Automatically Collected Data

  • IP address
  • Browser type
  • Device information
  • Website usage data (via cookies and analytics tools)

3. Legal Basis for Processing (GDPR Article 6)

We process personal data based on the following legal grounds:

  • Contractual necessity – to process and deliver your orders
  • Legal obligation – for accounting and tax purposes
  • Consent – for marketing communications
  • Legitimate interest – to improve website functionality and security

4. How We Use Your Data

  • To process and deliver orders
  • To communicate regarding your purchase
  • To provide customer support
  • To comply with legal and tax obligations
  • To send marketing emails (only with your consent)
  • To improve our website and customer experience

5. Data Sharing

We only share personal data when necessary, including with:

  • Shopify Inc. (our e-commerce platform provider)
  • Payment providers (e.g., iDEAL)
  • Shipping carriers
  • IT and hosting providers
  • Analytics services (e.g., Google Analytics)

These parties process data under contractual agreements and in compliance with GDPR.

6. International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs).

7. Data Retention

  • Order and invoice data: retained for up to 7 years (tax compliance)
  • Marketing data: retained until consent is withdrawn
  • Analytics data: retained according to tool settings

8. Your GDPR Rights

You have the following rights under GDPR:

  • Right of access
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent at any time

To exercise your rights, contact us at: support@luvcrafts.com

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

9. Cookies

We use cookies to improve user experience and analyze website traffic.

Types of cookies we may use:

  • Essential cookies (required for website functionality)
  • Analytics cookies
  • Marketing cookies (only with consent)

You may manage your cookie preferences via your browser settings.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

11. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.

Luv Crafts – protecting your privacy with care.